Actually, it's not a bad idea. I mean I laughed out loud when I saw the subject, but he's got a point. I think google ads would be... well, no, let's not go there. Just not compatible. Too much oversight required. Etc., etc.. But something like Keen: let vendors "bid" on the front page. Whoever wins ends up on the front page that hour. 100% automated, clean, easy, and no oversight required.