I'm confused - I thought edar = joolz ...
Also, it's important to note that a vendor asking people to FE is not always proof of that vendor being a scammer. Granted, no one should be finalizing until they have received their order and are happy with it, but a vendor simply asking people to FE doesn't mean that they are necessarily scamming.
Unless there's something else to the story other than the vendor requesting FE?
While I agree that asking for FE is not necessarily a sign of a scammer, I believe it is against the rules to request FE before you have 35 completed illicit transactions and it does not seem like a good sign for a new vendor to be breaking the rules already.
That's absolutely correct (and I'm sorry for not realizing they were a new vendor!). However, staff won't / can't ban a vendor until they have proof that the vendor in question is truly scamming people.
Still, if it is a new vendor with less than 35 transactions, DEFINITELY report the fact that they are asking you to FE in spite of it saying specifically in the Seller Guide that they are not permitted to request early finalization.