For example we could make info graphics targeted to liberal communities that play up the fact that racial minorities are the ones most hurt by the war on drugs. To target conservative groups, we would make info graphics playing up the massive tax burden caused by the war on drugs. Now not all liberals are against the war on drugs, but they are very into racial equality, and if we can cause the war on drugs to become synonymous with racial inequality in their perceptions, we might be able to influence their opinions on the drug war. Likewise many conservatives are not against the war on drugs, but they are extremely against taxation; if we can link in their group consciousness the idea of over taxation with the war on drugs then we might be able to influence them against the war on drugs.