It depends what you mean by “marketing”.
If you mean “how do we convince those who have used the online black markets that we are not LE/scammers”, well I don’t really know (after all, I’m not sure you’re NOT LE/scammers, just like everybody else), other than provide a service, encourage security measures and shut down scammers as soon as you are aware of them. With all the other markets going down it’s likely that old customers will gravitate back anyway.
If you mean “how do we find new customers that don’t use the black markets”, then I think you need to rethink your approach. For one, don’t call it “marketing”. You need to get the word out there about the role Silk Road can play in harm reduction.
What do (most) people want?
- They don’t want violence-prone organised crime gangs making millions of dollars
- They want a reduction in drug-related crime against person and property
- They want a reduction in drug-related deaths and health problems that cause a strain on essential services and the economy
Now some people are convinced that prohibition achieves this, others that legalisation would and still others think the answer lies somewhere in between.
Your public statements should concentrate on how Silk Road contributes to a safer experience for everyone – drug users and those affected by drug-related crime – than the current alternative. You should probably try to completely avoid anything that looks like a sales pitch to come try drugs that you haven’t tried before.
Just my 2c
