ok, a couple of thoughts I'd like bring up... This idea of decoupling feedback from the transaction is interesting. Right now, when a transaction is completed, a big box shows up on the order page with a 1 - 5 and message field, so just about everyone fills it out in order to remove it from their page. They could wait as long as they like to fill it out, but many fill it out as soon as it's available, even if they haven't tested their product. So, what if we removed the message field and left just the 1 - 5, and instead put a link to "review this item" and "review this vendor" on the vendor and item pages. Instead of a stream of little comments, you'd get reviews left only by people who really want to leave the review. This, I think, would be enough to hide the true volume of any given vendor as many customers are fine leaving a 1-5 rating and not a message. Another suggestion I really liked was being able to sort the feedback. Some sorting options might be "newest" and "buyer weight". Also, I think some of you misinterpreted the OP, thinking that I want to roll up everything about a buyer into a single score and hide the rest. This is quite the opposite. I'd like to make the buyer stats easily accessible so you can judge the review according to your own tastes. The six dimensions I listed were the only ones I could think of that might be important to someone judging another's review. I could pose the question differently... What information about the transaction and buyer would you like to see next to a review?