I agree with all of the input so far, great advice gang. Philter, I would recommend a dynamic approach to your pricing scheme. Enter the market at around -25% as suggested to gain some initial customers, feedback, and reputation. If you aren't getting any bites, lower prices. Once you are getting a regular flow of orders, simply adjust your prices to keep up with supply and demand. If your stock is getting bought out as soon as it is harvested, raise your prices. If your harvest is sitting on the shelf for weeks on end before being sold, or you are accumulating supply, lower your prices. There are alot of factors at play including customer service, reputation, packaging/shipping, etc. Focus on serving your customers and adjust your prices to keep a minimum inventory of product and don't take any chances with your security. If you find success and want to expand, do so slowly and carefully. Also, if you can supply large quantities at low prices, you could get into big $$$ where your main customers are folks buying for local redistribution. Good luck!