Thank you everyone for your input. We made a couple of changes in there, so to clear up any confusion, here's what has happened so far. Instead of displaying a seller's rank as 15 of 300, for example, it is displayed as top 5%. We stopped displaying the total transactions of a vendor after 300. Instead of showing all of a vendor's feedback along with it's age and the item it was left for, we started displaying the last 20 in chronological order with just the rating and feedback message. With the first change we were showing a semi-random assortment of feedback. Some good points have been brought up about the effectiveness of these changes in obscuring a vendor's and the site's volume. After reviewing it, it is true that after switching from the semi-random display to the chronological display (which I agree was necessary) the whole purpose of the switch was defeated. This is going to take more careful review and possibly some fundamental changes to make it work for everyone. We'll work on a proposal and get feedback from the community before making any major changes. For now, please contribute your ideas on this thread. We've already had some great ones, such as the vendor's forum idea.