Wasn't SR described by some senator as "the most brazen attempt to peddle drugs by light years"? Compared to the secret, invite-only forums of the previous decade, creating an open registration drug market was considered cocky as fuck, so we're already there. The only way to win the war on drugs is to normalize the drug trade. As long as it's a secret market, it will be a marginalized market. So, I for one applaud Atlantis for making that commercial, and I await the day these commercials are on regular TV.