Here's Snowden's argument why they should care: "Because even if you're not doing anything wrong you're being watched and recorded. The storage capability of the systems increases every year consistently by orders of magnitude where it's getting to the point you don't have to have done anything wrong. You simply have to eventually fall under suspicion by somebody - even by a wrong call. Then they can use the system to go back in time and scrutinise every decision you've ever made, every friend you've ever discussed something with and attack you on that basis to sort of derive suspision from an innocent life and paint anyone into context of a wrongdoer." Rand Paul wants to file a class action law suit against the government. Don't know if that will accomplish anything, since they could scuttle it on the grounds of national security (ie, state secrets). The most effective thing may be for people to vote with their wallets and not use American companies. Make "Not subject to US law" your new marketing strategy and build alternatives outside the US. The Guardian has a portal dedicated to this issue: http://www.guardian.co.uk/world/the-nsa-files There's a section called "Read the Documents".