@tofuu: It's possible. Hard to say. the buyers already have a ton of actual control (moreso than in F2F and other online seller venues) with escrow. That alone puts a significant price premium, since a buyer could easily scam and at least recoup 50% of the purchase price.That being said, with direct-buy option now availbe (send BTC straight to user) I personally will be offering discounts if someone wants to make a purchase this way, because I dont' have to price in BTC fluctuation and I dont' have to worry about scammers. I can sell at F2F price + shipping and it's a fair profit and customers get a better deal. It seems to be moving that way already, and the premium really lies in safety (for buyer) and cash-flow tie-up/scam risk (for seller). I can't see them getting much better for in-escrow purchases, maybe a bit but not much.